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SEO

How to Do a Competitor Analysis for SEO

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding…

What is SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for: designing and developing a website to rank well in search engine results. improving the volume and quality…

Schema.org Structured Data

Structured Data for SEO: How to Implement It Schema.org (often called Schema) is a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs. Code Sample <div…