As you guys know that we are at BlogWorld Expo. Here is our short coverage of the session by Michael Margolis on Why Every Blog Needs a Backstory.
We live in a very exciting time. As a result of technology each one of us have so many more tools available to us to get our opinions and ideas out into the open. Michael began by challenging everyone to overcome their fear of rejection and put themselves out there. In essence we have all become storytellers and it is important to know how to tell your own story.
With respect to your blog, the about page is the most important page on your site. In fact, it is usually the first page people visit. Michael made the point that this is usually a deal breaker. In order to effectively write your about page you need to understand yourself and where you are coming from. Michael believes that much of this is derived from your parents. You are literally half of your father and half of your mother so by examining your relationship with them you can better understand your own point of view. This understanding translates directly into how you portray yourself to the world. Although no one can change their past it is possible to look at it from a different perspective. By doing this you can rebrand yourself and make people see that you were born to do what you are doing which builds trust and creates authenticity.
What do you have on your about page? Would love to hear your story.
P.S. we will be reworking our about page to tell our story. Check back in one week. But we would love hear your suggestion on what we can do to make it better.
If you would like to watch Michael’s complete session or any other session you may do so at Blog World Expo
